Research
- Longman, J. (1999, July 11). Refusing to wilt, U.S. wins soccer title. NYTimes.com. https://web.archive.org/web/20150527101459/https://www.nytimes.com/1999/07/11/sports/refusing-to-wilt-us-wins-soccer-title.html
- NBCUniversal News Group. (2015, July 5). A level playing field: Why the USA is so strong in women’s soccer. NBCNews.com. https://www.nbcnews.com/storyline/world-cup/level-playing-field-why-usa-so-strong-womens-soccer-n385346?cid=par-time-article_20150705
- Title IX continues to fuel growth of girls and women’s sports, olympic dominance. (n.d.-a). https://www.nfhs.org/articles/title-ix-continues-to-fuel-growth-of-girls-and-women-s-sports-olympic-dominance/
- U.S. Census Bureau quickfacts: United States. (n.d.-b). https://www.census.gov/quickfacts/fact/map/US/HSD410221
SWOT Analysis
Strengths
- Adgate, B. (2023, November 15). The NWSL had a record breaking year with more growth expected. Forbes. https://www.forbes.com/sites/bradadgate/2023/11/14/the-nwsl-had-a-record-breaking-year-with-more-growth-is-expected/?utm
- Harris, C. (2024, November 27). NWSL takes bite out of MLS’ apple viewership with record number. World Soccer Talk. https://worldsoccertalk.com/tv/nwsl-takes-bite-out-of-mls-apple-viewership-with-record-number/?utm
- NWSL attendance hits record-breaking 2 million: National Women’s Soccer League Official Site. NWSL. (2024, November 5). https://www.nwslsoccer.com/news/nwsl-attendance-hits-record-breaking-2-million?utm
Opportunities
- Soccer participation in the United States. FOR SOCCER. (2024, November 13). https://www.forsoccer.com/insight/soccer-participation-in-the-united-states/?utmThreats
Infographic
- Nwsl. (2024, November 26). National Women’s Soccer League closes monumental 2024 season with record championship weekend viewership of over 2.5 million viewers: National Women’s Soccer League Official Site. NWSL. https://www.nwslsoccer.com/news/nwsl-closes-monumental-2024-season-with-record-championship-match-viewership
- Nwsl. (n.d.). National Women’s Soccer League Official Site. NWSL. https://www.nwslsoccer.com/sponsorship
Images
Gotham FC on Instagram: “after a remarkable Gotham debut, Rose Lavelle Earns Tonight’s player of the match honors Pres. by @carmax.” Instagram. (n.d.). https://www.instagram.com/gothamfc/p/C6UxU15OuIz/
Nwsl. (2023, July 6). Portland Thorns FC forward Sophia Smith named June player of the month, presented by EA Sports: National Women’s Soccer League Official Site. NWSL. https://www.nwslsoccer.com/news/portland-thorns-fc-forward-sophia-smith-named-june-player-of-the-month-presented-by-ea-sports
Nwsl. (n.d.). National Women’s Soccer League Official Site. NWSL. https://www.nwslsoccer.com/sponsorship
Trinity Rodman. Washington Spirit. (2025, March 7). https://washingtonspirit.com/team-member/trinity-rodman/
Thought Leadership Piece
- FIFA Women’s World Cup 2019TM watched by more than 1 billion. FIFA. (n.d.). https://inside.fifa.com/tournaments/womens/womensworldcup/france2019/news/fifa-women-s-world-cup-2019tm-watched-by-more-than-1-billion?utm
- Foseid, M. (2025, March 5). The surge in women’s sports TV viewing: A new era for advertising opportunities. WideOrbit. https://www.wideorbit.com/blog/the-surge-in-womens-sports-tv-viewing/#:~:text=Highlights%20of%20the%202024%20Olympics,the%20Athens%20games%20of%202004
Brand Storytelling
Images
Logos:
Nwsl. (2025, January 23). National Women’s Soccer League Official Site. NWSL. https://www.nwslsoccer.com/
Official Manchester United Website. (n.d.). https://www.manutd.com/
Billboard:
Official Manchester United Website. (n.d.). https://www.manutd.com/
Poster:
Download Black QR Code Barcode PNG. CityPNG. (n.d.). https://www.citypng.com/photo/17760/download-black-qr-code-barcode-png
Favorite Skyline City in Connecticut (Bridgeport, New Haven: 2013, apartment, co-op). City. (n.d.). https://www.city-data.com/forum/connecticut/2143681-favorite-skyline-city-connecticut.html
Quentin Fortier. (2022, August 10). Jane Street Puzzle, July 2022: Andy’s morning stroll. https://fortierq.github.io/andys-morning-stroll/
Newsletter:
Official Manchester United Website. (n.d.). https://www.manutd.com/
Instagram:
Burhan, A. (2021, October 19). Ella Toone emulating her hero Cristiano Ronaldo as the heartbeat of Manchester United. Forbes. https://www.forbes.com/sites/asifburhan/2021/10/19/ella-toone-emulating-her-hero-cristiano-ronaldo-as-the-heartbeat-of-manchester-united/
Hunter, L. (2024, May 12). Manchester United: Why Marc Skinner needs FA cup trophy just as much as under-fire erik ten hag. Sky Sports. https://www.skysports.com/football/news/36996/13125675/manchester-united-why-marc-skinner-needs-fa-cup-trophy-just-as-much-as-under-fire-erik-ten-hag
Mailonline, M. D. F. (2022, August 1). “I taught him that”: Lionesses’ goalscoring hero Ella Toone’s hilarious response when asked about Harry Kane’s praise for her deft finish that sent England on way to historic victory. Daily Mail Online. https://www.dailymail.co.uk/news/article-11069443/England-footballer-Ella-Toone-jokes-taught-Harry-Kane-chip.html
Oct 12 Written By, & By, W. (2024, June 11). Visit Manchester, CT. MetroHartford Alliance. https://www.metrohartford.com/newsroom/about-us/newsroom/visit-manchester-ct
Pandey, K. (2022, October 4). Key takeaways from MAN UTD Women’s opening three games. The Busby Babe. https://thebusbybabe.sbnation.com/2022/10/4/23386784/key-takeaways-from-man-utd-womens-opening-three-games Soccer+Stadium Images – browse 600,843 stock photos, vectors, and video. Adobe Stock. (n.d.). https://stock.adobe.com/search?k=soccer%2Bstadium&asset_id=1046086719